Contact Info
Location
United States of America (Central time)
Career Summary
Over the past twenty years, I’ve enjoyed working in diverse design fields including fashion, UI/UX, content design, and branding. With an enthusiastic interest in entrepreneurship and a passion for learning, I’ve continuously evolved, thriving in the ever-changing design landscape, using these strengths and experiences to craft best-selling products for global brands and nationally recognized retailers.
Design Skills
Fluent in the language of design and design thinking, I seamlessly blend technical expertise with interpersonal finesse to elevate my work with a distinct touch.
Adobe Creative Cloud
Proficient in advanced Photoshop and highly skilled in Illustrator, InDesign, XD, and Premiere Pro.
Figma
Adept in utilizing Figma for crafting graphics, components, building design systems, wireframes, mockups, and rapid prototypes.
Microsoft
Experienced in daily use of Microsoft programs such as Outlook, PowerPoint, Word, Excel, SharePoint, and OneDrive.
Problem Solving
I enjoy finding solutions and utilizing skills such as critical thinking and analysis to arrive at quick and effective resolutions.
Communication
I excel at communication, particularly among cross-functional teams, often assuming leadership roles as a result of this strength.
Creativity
I excel in cultivating my creativity and inspiring others to drive innovation and generate groundbreaking ideas.
Work History
I'm currently available for freelance, contracts, and fulltime work.
Independent Design Consultant
Provided Multidisciplinary design services specializing in Branding, UI/UX, Web, Fashion, Digital, and Content Design.
DeneseVicky.com | August 2023 - Present
Lead UX Product Manager/Product Designer
Managed a team of designers and researchers to create digital products for non-profit organizations.
UX Foundations | August 2023 - Present
- Crafted and communicated compelling product vision, strategy, and roadmaps for Non-Profit organizations.
- Conducted market research, performed competitive audits, and executed UX/UI design, including wireframing, prototyping, and usability studies.
- Collaborated globally to enhance user experience significantly through collective efforts.
Graphic Design Contractor
Executed a range of diverse graphic design projects.
Ultra LifeScience Solutions Inc. | December 2023 - Present
- Utilized Adobe Illustrator, SharePoint, and Excel proficiently for graphic design projects.
- Ensured product labeling compliance with ISO standards.
Founder, Director, and Multidisciplinary Designer
Conceptualized and established small business for a sustainable clothing brand, encompassing branding, product design, marketing, and the creation of an e-commerce website.
Vois | June 2017 - January 2024
- Leveraged UX/UI principles and analytics to expand organic customer outreach and enhance conversion rates.
- Established design systems and crafted branding style guidelines, encompassing graphic design and packaging elements.
- Executed UX design, mapped user flows, and developed site maps, and scalable digital assets.
- Produced SEO-centric content designs, devised marketing strategies, crafted email campaigns, and executed cross-platform advertising initiatives for social media.
- Deployed Google Analytics to analyze performance metrics, conducted usability studies, and administered surveys for user feedback.
- Formulated and administered product roadmaps to prioritize digital features and insights.
- Lead trend direction through extensive market research, competitive analysis, and strategic planning.
- Conceptualized apparel and accessory designs and strategize product line development for collection releases.
- Completed all technical specifications packs in preparation for production.
- Planned and direct photo-shoots for multiple launches annually.
- Oversaw patternmakers, sample makers, and other contractors involved in the production process.
Senior Product Development Manager/Designer
Led all aspects of product design and development, overseeing a dynamic design team responsible for creating and managing the development process of over 300 products annually for globally renowned brands.
Bradford Exchange | June 2013 - January 2024
- Orchestrated the complete product lifecycle from concept to production across all product categories.
- Defined the product strategy roadmap while overseeing the team’s product development timeline.
- Fostered positive relationships and fostered collaboration with multiple cross-functional teams.
- Persuasively and effectively communicated ideas to internal stakeholders and partners.
- Mentored and led a design team spanning intern to mid-level developers.
- Employed strategic thinking and research analysis to conceptualize innovative product ideas.
- Provided detailed and accurate tech packs, fit notes, and manage all supplier submissions.
- Provided art direction, created graphic art, and managed licensed art from various licensors.
- Collaborated with a variety of licensors on product design, including Disney, NFL, US Military CORPS and others.
- Conceptualized and supervised photoshoots, video shoots, social media, and other advertising initiatives.
Senior Product Lifecycle Manager
Oversaw all technical design and managed vendor relationships for a product line of 1000+ SKUS.
Revolution Dancewear | April 2011 - June 2013
- Collaborated with engineers and product managers to design and develop the company’s PLM/ERP system.
- Negotiated prices, sourced components, and managed all vendor relationships.
- Established AQL standards for the inspection process and implemented production standards for all factories.
- Conducted extensive overseas travel to oversee factories and maintain supplier relationships.
- Established, monitored, and enforced product development deadlines for sample submissions.
- Served as the communication liaison for product development across all departments.
- Provided detailed and accurate tech packs, fit notes, and manage all supplier submissions for activewear product lines.
Lead Designer
Directed a dynamic team of designers in driving the creation of captivating products for prominent national retailers within the B2B wholesale sector.
Fashion Express | January 2007 - April 2011
- Directed a team of designers to generate five seasons annually, each comprising 250-500 products.
- Cultivated partnerships with buyers, collaborating to develop custom designs for their retail establishments.
- Collaborated closely with sales representatives to devise line plans and achieve sales targets.
- Conceptualized designs for various product lines tailored to the fast-paced, trend-driven market.
- Conducted trend research and analysis to forecast trends and color stories years in advance, utilizing resources such as WGSN, Promostyl, and Pantone, and delivering trend presentations.
- Provided art direction and created graphic assets for textile prints and surface designs.
- Conducted product photography and performed photo touch-ups for market catalogs.
- Strategically designed products to optimize sales at market, targeting diverse retail outlets including Sears, Charming Charlie, Nordstroms, Francesca’s, Charlotte Russe, Urban Outfitter’s, Forever 21, and more.
Education
Bachelor of Fine Art (BFA)
Illinois Institute of Art Chicago
Specialized in digital design and fashion.
Graduated May 2005 | Honors and GPA of 3.9
Google UX Design Certificate
Completed the comprehensive seven-course program.
Graduated August 2022
Advanced Photoshop, Masking and Compositing
Oakton Community College
Completed 2015
Want to work together?
I'm currently available for freelance, contracts, and fulltime work.
Explore my services page to discover available packages, or contact me today for 15 min free consultation to begin discussing your project.
A multidisciplinary designer with two decades of product design experience, ready to assist you in creating meaningful connections with your customers.
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